Andy Warhol found fame in his pop art Campbell’s soup cans. Now Campbell’s Soup is reviving their soup can labels with Warhol’s designs.
Warhol showed his collection of Campbell’s soup cans on canvas at the Ferus Gallery in Los Angeles, California in 1962, which immediately lifted him to artistic fame and fuelled the pop art movement in America. Now, to celebrate Andy Warhol’s Campbells soup cans, Campbell’s has come out with four soup can labels in bold, bright colours like orange and blue, red and teal, cyan and yellow – colours that Warhol often used in his pop art.
“[Andy Warhol] changed the trajectory of contemporary art by depicting Campbell soup cans on canvas,” says Michael Hermann of The Andy Warhol Foundation. “It is only fitting that fifty years later we celebrate the enduring legacy of these two American icons by coming full circle and bringing his art back to the Campbell soup cans that provided him with inspiration.”
Source: The Dieline