A brand design that grabs your attention like a mouthful of red paprika is just what Israeli spice makers, Pereg, were after.
Pereg is a family business from Israel that makes gourmet spices, herbs and blends, from the mild to the exotic, all of which are fresh and natural. Pereg makes some of the best spices in Israel and is known for their long history, vast knowledge and genuine love of coriander and dill.
From the artful, hand written font to the clean, white space to the herbs and spices spilling in from the top corner, Squat Design has come up with the perfect brand identity for Pereg. The design captures not only the history and character of Pereg but also the simplicity of their herbs and spices.
Source : Behance