Gabbani’s Modern Italian Branding

Gabbani, a small delicatessen and shop in Via Pessina, Italy, has earned some serious design credibility with a bit of rebranding by Demian Conrad Design.

The shapes and lines in the Gabbani branding is inspired by the optical art movement, which, Conrad says, gives the simple design a sense of colour and movement. The Gabbani design also takes notes from Italian popular culture with its retro font and black and white checkers.

Source: Demian Conrad Design

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