Forget the obnoxious, orange bags of chips you eye in line at the grocery store. The German designers of Peter Schmidt Group have come up with the classiest chip bags we’ve ever seen.
The bags were designed for John & John, a potato chip company from Britain. The designers used a black and white design for the John & John bags and then one bright but sophisticated colour, like sky blue, mustard yellow or sea foam green, for each potato chip flavour. The designers also used traditional serif fonts and hand drawn sketches of shells, crabs and vegetables to give the chip bags that old fashioned feel that John & John has built their brand on.
Source : Design