When Chad Hensel and his wife moved to Brooklyn, they searched the neighbourhood for a taste of the Southern comfort that they were raised on but there were no hush puppies to be found.
Hensel decided to open his own Southern restaurant and name it Mama Joy’s after his wife’s grandmother, Virginia Joy Florey Biggs, who was the most admired hostess in all of Witchita, Texas. Some of Mama Joy’s handwritten recipes even hang on the restaurant wall.
From fried chicken to barley salad, the menu at Mama Joy’s looks delicious but we can’t get enough of the restaurant’s warm, downhome branding design. The fat, wide brush strokes that spell out Mama Joy’s capture the comfort found in Southern cooking and the worn look of the letters brings diners to a time where food is cooked slowly and served with love. But best of all is the hand painted sign that hangs outside Mama Joy’s, welcoming diners in for some braised beef or shrimp and grits.
Source : Behance